Editor’s picks

Beauty

Where paid posts are hardest to spot

A beauty product can trend for weeks on posts that were paid for. We remove anything that looks sponsored before we score it.

1TikTok

Shark SpeedStyle High-Velocity Hair Dryer SystemTrending becauseThe hair dryer everyone compares to a Dyson, at a fraction of the price. That comparison is why it spread.Avorio’s takeLives up to it

8.3

+Fast drying speed−High-pitched pitch noisefrom 609 reviewsRead the full analysis→

Our editors choose what’s trending. The score, the verdict and the good and bad points come from each product’s reviews and update as new ones come in — nobody writes them by hand. Ranked by score, best first.